Transparency in advertising is a necessary baseline

The Verge reports that Pennsylvania is requiring labels on AI-generated ads. This is a practical step toward maintaining consumer trust in an increasingly synthetic media landscape.

At ELP Ventures, we believe transparency is foundational. Just as we require explicit notice and consent before using any data for model training, the advertising industry must clearly distinguish between human-made and machine-generated content.

Labeling isn't about stifling creativity; it is about clarity. When consumers know what is real, they can make informed decisions. This aligns with our approach of ensuring all AI actions within customer applications occur only with explicit approval.

Regulatory clarity like this helps operators build sustainable businesses. We focus on operating profitably from our first customer, and that stability relies on a marketplace where users understand the tools they are interacting with.

— Edgar Melo Costa, founder

Founder’s notes are opinion. They are not investment, legal or professional advice.